Google wants to up-sell enterprise Gmail users for AI security enhancements, when in reality the feature is mitigating the advances that attackers are making through their own innovative use of AI, making their Social Engineering attacks more effective.

I am a firm believer that cybersecurity can be a competitive advantage and even generate new revenue for organizations.

…BUT up-selling cybersecurity features only makes sense when it is an over-the top capability and not foundational or necessary to preserve the current risk mitigation levels. Keeping spam, phishing, and malware out of the Inbox is fundamental for security, privacy, and safety.

Don’t upsell this capability Google. There are other options for add-on features. This is needed just to maintain cybersecurity risk parity with attackers.

Watch the full video where I discuss the issue more in depth and give some examples of innovation that would be embraced by enterprise customers for additional costs.

Follow me on LinkedIn: https://www.linkedin.com/in/matthewrosenquist/

and on my YouTube channel for more Cybersecurity Insights: https://www.youtube.com/CybersecurityInsights